Getting to Know the Brand - Prairie Fox!

We are so happy to share with you one of our favourite one-stop-shop for all things baby and kids! Owned and operated by a Melbourne Mumma Boss Erin Boyd, this gorgeous store stocks products that not only look good but are of top-notch quality and are made to last.

We got to sit down with Erin to see the behind-the-scenes magic of making this brand.

Please tell us all about your beautiful business.

Prairie Fox offers beautiful baby & children’s clothing, baby products and accessories in one place. We are so lucky that we can work with so many amazing brands! We sell only the best brands including – Huxbaby, Chi Khi, Anarkid, Bebe, Fox & Finch, Milky, Marquise, Le Edit, Lucky No.7, Hootkid, Kippins, Aden & Anais, Jellycat, Volley + many more. We haven’t forgotten the expecting mums & new parents, so we offer maternity clothing and baby gift boxes.

When did you start your business and how did it come about?

As a first-time mother to my eldest son, I found it hard to find good-quality clothes and accessories. With each addition to our family (We have three lovely boys!), I began falling more in love with children’s fashion and accessories.

So I decided it was time to leave my career in finance and follow my newly found passion. Prairie Fox was born in November 2016- I can't believe it's been over a year already!

What is your most favourite thing about your business?

Having the flexibility to work from home around my kids is the most precious thing for me. I love being their mumma so much! I also like getting to know the talented ladies behind the brands we stock and meeting our customers in real life!

What is the hardest thing about balancing family with business?

#RealTalk but one of the things that I am struggling with now that I own a growing online store is being able to switch off. There's always something on my 'to-do' list, but sometimes I need to put down the phone and play with my kids. They won’t be this little for long, and I want to be able to be present in this season of their lives. The mum guilt is constant!

What are your goals for the future?

One day, I would love to open my brick and mortar store. But while my kids are still young, I enjoy the flexibility that I have of being able to work from home. I want to enjoy as much time being a mumma to them as possible. But you never know! Life surprises you sometimes.

Why do you love Instagram to market your products?

I love the 'community' vibe - there are so many other Mums I have worked with and collaborated with. Doing business with so many fabulous ladies is unlike anything I have experienced in the corporate world. From the lovely ladies behind the brands I stock to my very talented brand reps, I love that I am working with my tribe.

Bonus for SKA readers: Get 20% off storewide (including new arrivals and already reduced items) with the discount code STYLISHFOX, plus free delivery on orders over $100.

You can follow Prairie Fox on Instagram here: @prairiefox_kids

And head to their website here: